Ms. Sim, as a versatile new media designer with an extensive background and qualifications, has 5+ years diverse experiences in interactive web design for a wide variety of business industry that are user-friendly and functionally interactive.

Ms. Sim's projects have includes designing the graphics for HEARST INTERACTIVE MEDIA(homearts.com, merged with ivillage.com). She created a story level interface design for Hearst Magazine's on-line version including icons, illustrations, and advertising banners. She also developed animation and a quicktime VR & slide show. Her responsibilities included the conceptualization, design and animation of this site. While at CMP Media(TechWeb, PlanetIT and TechShopper), her hands-on forward-looking design style and strong technical skills have enabled to meet deadlines in high-pressure environments.   In all freelance cases, she performs services for clientele including Hearst, CMP Media Inc.(TechWeb), Neutrogena, Reach, Informationweek, Appetizerstogo.com, HomeClick, BizBash, StemSource Inc, Polytech University, Mode Magazine, The Realm, NetUpstarts, Forsite Group, as well as many small startup companies, non-profit organizations and independent professional website , She has been successful in getting strong client support and the projects with satisfaction delivered.

Ms. Sim provides strategic design solutions to media organizations and the broader business community through advertising and promotion graphic designs, GUI, flash, digital illustration, animated banner, CD-ROM and HTML handcoding.